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| Glenn Eden |
Chicago mayor Lori Lightfoot has named Glenn Eden, executive VP at Weber Shandwick, chair of the city's Choose Chicago destination marketing unit.
The 20-year Weber Shandwick veteran is corporate & technology leader at its Chicago office. He was a driving force behind the creation of the Interpublic unit's "Common Threads" diversity and inclusion program.
In his new post, Eden will promote Chicago and its diverse communities as a top leisure, convention and meeting destination.
Eden takes over from Desiree Rogers, chair since 2013 and appointee of now ex-mayor Rahm Emanuel.
Chicago enjoyed a record tourism year in 2018, attracting 57.7M visitors. They spent more than $16B, which includes $1.1B in tax revenue.
The last 55 years have seen challenges and opportunities for travel brands. Here’s how one global travel management company handled the changes and kept looking toward the future.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
