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PR World Alliance has added Boston-based Denterlein and Sao Paulo, Brazil-based XCOM as member firms. Denterlein, led by founder and CEO Geri Denterlein, provides comprehensive communications strategies for companies in the healthcare, education, life sciences, financial services, professional services, real estate, non-profit, transportation and arts/culture sector. XCOM, led by agency partners Viviana Toletti and Daniel Bruin, is the first member of the alliance in South America. It provides public relations, digital content and social media, influencer strategy, internal communications and communication training to business in such areas as consumer goods, healthcare, education, fintech and technology.
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| Nancy Duarte |
Duarte Inc., a Silicon Valley based, woman-owned firm, has expanded to the east coast with the opening of an office in Brooklyn, NY. Creative director Dan Durller led the expansion and co-leads the Brooklyn-based team alongside client service director Tom Baran. The agency says the new office will allow it to better serve Fortune 500 and emerging companies based in the East and Midwest, while also giving it access to the creative talent available in the New York area. Duarte has been led since 1988 by Nancy Duarte and has worked with such clients as Apple, Cisco, GE and Google.
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FiComm Partners, which works with companies in the financial services industry, has launched a refreshed brand and a business consulting practice. To execute the brand refresh, FiComm engaged Australian branding agency Chello to help the company accurately represent its dynamic brand and the services offered. The business consulting practice will offer brand and product launch advisory services, high value market research, go-to-market strategy, wealthtech startup consulting, private equity portfolio company audits, and advisor focus groups. Founded in 2012, FiComm Partners has offices in Los Angeles and New York City.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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