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PR World Alliance has added Boston-based Denterlein and Sao Paulo, Brazil-based XCOM as member firms. Denterlein, led by founder and CEO Geri Denterlein, provides comprehensive communications strategies for companies in the healthcare, education, life sciences, financial services, professional services, real estate, non-profit, transportation and arts/culture sector. XCOM, led by agency partners Viviana Toletti and Daniel Bruin, is the first member of the alliance in South America. It provides public relations, digital content and social media, influencer strategy, internal communications and communication training to business in such areas as consumer goods, healthcare, education, fintech and technology.
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| Nancy Duarte |
Duarte Inc., a Silicon Valley based, woman-owned firm, has expanded to the east coast with the opening of an office in Brooklyn, NY. Creative director Dan Durller led the expansion and co-leads the Brooklyn-based team alongside client service director Tom Baran. The agency says the new office will allow it to better serve Fortune 500 and emerging companies based in the East and Midwest, while also giving it access to the creative talent available in the New York area. Duarte has been led since 1988 by Nancy Duarte and has worked with such clients as Apple, Cisco, GE and Google.
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FiComm Partners, which works with companies in the financial services industry, has launched a refreshed brand and a business consulting practice. To execute the brand refresh, FiComm engaged Australian branding agency Chello to help the company accurately represent its dynamic brand and the services offered. The business consulting practice will offer brand and product launch advisory services, high value market research, go-to-market strategy, wealthtech startup consulting, private equity portfolio company audits, and advisor focus groups. Founded in 2012, FiComm Partners has offices in Los Angeles and New York City.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
