 Lee Applbaum |
Lee Applbaum, former marketing chief for spirits giant Bacardi Limited, has joined global cannabis company Surterra Wellness, where he’s been named chief marketing officer.
Applbaum joins Surterra from Bacardi, where he served as the global chief marketing officer for both the Patrón Tequila and Grey Goose Vodka brands. Prior to that he was CMO for Target Australia, and before that, served as EVP and CMO at RadioShack and CMO at David’s Bridal.
Applbaum began his career as an account executive at the Coca-Cola Company.
As CMO, Applbaum will lead Surterra’s global marketing teams and direct product innovation, integrated brand marketing, retail brand and sales management initiatives. He’ll report to Surterra CEO William “Beau” Wrigley Jr.
Surterra, which was founded in 2014, is one of the fastest-growing medical cannabis companies in the U.S. The company, whose portfolio includes the Coral Reefer, Florida’s Finest and Surterra Wellness brands, has raised more than $300 million in private capital to date.
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
FGS Global brings on Global Counsel's Joe Palombo as a partner in the firm’s London office... SJW Group, an investor-owned pure-play water and wastewater utility, names Nazan Riahei as VP of communications, a newly created role... Measurabl, an ESG tech platform for real estate, names Chris Zegal SVP of marketing
Have a comment? Send it to 
No comments have been submitted for this story yet.