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5W Public Relations has been named PR agency of record for Blue J Legal, which provides an AI-powered legal research platform that predicts legal outcomes in challenging areas of US tax law. 5W will work to build buzz around the platform as it expands its services beyond federal tax, raising Blue J Legal’s profile in growing markets. 5W will also look to extend the company’s media presence in the US, emphasizing case studies and positioning Blue J Legal CEO Benjamin Alarie and his team as leaders in the AI-powered legal space. While the company’s initial focus is on tax and employment law, the technology is being extended to cover other areas of law in the U.S., Canada, and around the world.
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M&C Saatchi Public Relations has been selected to lead US communications for home fragrance and lifestyle brand Homesick. The agency will provide brand positioning consultancy and messaging development to be rolled out across Homesick’s channels, in addition to editorial media and influencer relations. The win coincides with aggressive expansion plans for the brand, including additions to its core product range of specialized scented candles and a series of limited edition, high-profile cultural partnerships.
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MMGY NJF has been named the U.S. public relations agency of record for The Islands of Tahiti. The agency will work to increase awareness and visitation to lesser-known islands by highlighting the accessibility and affordability of the 118 island-destination as well as the diversity of authentic, cultural experiences such as staying in traditional Tahitian Guesthouses and Villas plus yacht charters and cruises. The agency has also been retained to manage strategic relations in the US and Canada for Etihad Airways, the national airline of the United Arab Emirates, and to provide media and influencer relations, creative programming and partnership ideation for The James New York, a hotel located in Manhattan’s NoMad district.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
