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5W Public Relations has been named PR agency of record for Blue J Legal, which provides an AI-powered legal research platform that predicts legal outcomes in challenging areas of US tax law. 5W will work to build buzz around the platform as it expands its services beyond federal tax, raising Blue J Legal’s profile in growing markets. 5W will also look to extend the company’s media presence in the US, emphasizing case studies and positioning Blue J Legal CEO Benjamin Alarie and his team as leaders in the AI-powered legal space. While the company’s initial focus is on tax and employment law, the technology is being extended to cover other areas of law in the U.S., Canada, and around the world.
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M&C Saatchi Public Relations has been selected to lead US communications for home fragrance and lifestyle brand Homesick. The agency will provide brand positioning consultancy and messaging development to be rolled out across Homesick’s channels, in addition to editorial media and influencer relations. The win coincides with aggressive expansion plans for the brand, including additions to its core product range of specialized scented candles and a series of limited edition, high-profile cultural partnerships.
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MMGY NJF has been named the U.S. public relations agency of record for The Islands of Tahiti. The agency will work to increase awareness and visitation to lesser-known islands by highlighting the accessibility and affordability of the 118 island-destination as well as the diversity of authentic, cultural experiences such as staying in traditional Tahitian Guesthouses and Villas plus yacht charters and cruises. The agency has also been retained to manage strategic relations in the US and Canada for Etihad Airways, the national airline of the United Arab Emirates, and to provide media and influencer relations, creative programming and partnership ideation for The James New York, a hotel located in Manhattan’s NoMad district.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
