5W Public Relations has been named PR agency of record for Blue J Legal, which provides an AI-powered legal research platform that predicts legal outcomes in challenging areas of US tax law. 5W will work to build buzz around the platform as it expands its services beyond federal tax, raising Blue J Legal’s profile in growing markets. 5W will also look to extend the company’s media presence in the US, emphasizing case studies and positioning Blue J Legal CEO Benjamin Alarie and his team as leaders in the AI-powered legal space. While the company’s initial focus is on tax and employment law, the technology is being extended to cover other areas of law in the U.S., Canada, and around the world.
M&C Saatchi Public Relations has been selected to lead US communications for home fragrance and lifestyle brand Homesick. The agency will provide brand positioning consultancy and messaging development to be rolled out across Homesick’s channels, in addition to editorial media and influencer relations. The win coincides with aggressive expansion plans for the brand, including additions to its core product range of specialized scented candles and a series of limited edition, high-profile cultural partnerships.
MMGY NJF has been named the U.S. public relations agency of record for The Islands of Tahiti. The agency will work to increase awareness and visitation to lesser-known islands by highlighting the accessibility and affordability of the 118 island-destination as well as the diversity of authentic, cultural experiences such as staying in traditional Tahitian Guesthouses and Villas plus yacht charters and cruises. The agency has also been retained to manage strategic relations in the US and Canada for Etihad Airways, the national airline of the United Arab Emirates, and to provide media and influencer relations, creative programming and partnership ideation for The James New York, a hotel located in Manhattan’s NoMad district.