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5W Public Relations has been named PR agency of record for Blue J Legal, which provides an AI-powered legal research platform that predicts legal outcomes in challenging areas of US tax law. 5W will work to build buzz around the platform as it expands its services beyond federal tax, raising Blue J Legal’s profile in growing markets. 5W will also look to extend the company’s media presence in the US, emphasizing case studies and positioning Blue J Legal CEO Benjamin Alarie and his team as leaders in the AI-powered legal space. While the company’s initial focus is on tax and employment law, the technology is being extended to cover other areas of law in the U.S., Canada, and around the world.
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M&C Saatchi Public Relations has been selected to lead US communications for home fragrance and lifestyle brand Homesick. The agency will provide brand positioning consultancy and messaging development to be rolled out across Homesick’s channels, in addition to editorial media and influencer relations. The win coincides with aggressive expansion plans for the brand, including additions to its core product range of specialized scented candles and a series of limited edition, high-profile cultural partnerships.
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MMGY NJF has been named the U.S. public relations agency of record for The Islands of Tahiti. The agency will work to increase awareness and visitation to lesser-known islands by highlighting the accessibility and affordability of the 118 island-destination as well as the diversity of authentic, cultural experiences such as staying in traditional Tahitian Guesthouses and Villas plus yacht charters and cruises. The agency has also been retained to manage strategic relations in the US and Canada for Etihad Airways, the national airline of the United Arab Emirates, and to provide media and influencer relations, creative programming and partnership ideation for The James New York, a hotel located in Manhattan’s NoMad district.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
