CBS has hired Mike Benson, who has been head of marketing at Amazon Studios since 2014, as president & chief marketing officer.
He will take the reins from George Schweitzer, who has been with the network since 1972, at the end of 2019-2020 season.
Schweitzer is becoming chairman, CBS Marketing, transitioning to a role as special advisor to the company in spring 2020.
Benson previously served as chief creative officer at Time Warner from 2011 to 2014 and has also been executive vice president, marketing at Disney ABC Television Group.
He will oversee all brand marketing activities for CBS, including advertising, promotion, creative, experiential marketing and events across the company’s entertainment, news and sports operations.