A survey conducted by Uproar PR found that employees are a prime target for communications about possible enterprise tech solutions for their companies. It also says that earned media is a top solution for reaching them. More than half (54 percent) of respondents to the survey said they have recommended adding an enterprise technology at work—specifically naming solutions like Slack, G Suite, Salesforce and Monday.com. About a third (30 percent) say they learned about the solution they suggested through an online or print media article. Only one in seven said they learned about the technology from advertising. “One of the best ways to reach decision-makers is through their employees, so enterprise technology companies should realize the benefits from accessing this audience through the print and online articles they’re reading every day,” said Uproar PR CEO Catriona Harris.
The Institute for Public Relations is updating its look and mission with the release of a new logo and a new brand narrative. The new logo, which was created by Ketchum, was chosen after what the organization calls a “friendly competition.” Ketchum chairman Rob Flaherty, who is also an IPR trustee, led the effort. The new brand narrative resulted from a 2018 move by the IPR Board of Trustees to deliver more focused relevant research and insights. Its three central concepts are Predict (identify and understand the global factors transforming the profession); Investigate (create and curate research that helps members understand and address the issues, along with actionable insights); and Amplify and Engage (engaging the profession through thought leadership and programming). The IPR Organizational Communication Research Center is also launching a new report on the “Future of Work” on Oct. 2.
Version 2.0 has expanded its global PR agency network to include Communication+ PR and SPRG Beijing Strategic Communications Consultants Limited in China, and A|Rex Corporation and J-Spin Public Relations in Japan. The expansion is a response to what the agency says Is the interest many of its clients have expressed in public relations partners in the Chinese and Japanese markets. V2 says that all four agencies have had success in working with American companies and that establishing relationships with two agencies in each country will minimize the risk of any potential conflict issues and help clients find an experiential and cultural fit. In addition to these agencies, Version 2.0’s global agency network also includes The Whiteoaks PR network, an established network of boutique agencies specializing in technology and located across Europe, Australia and Scandinavia.