 |
| Dan Mazei |
Activision Blizzard has named Dan Mazei head of global communications for its Esports unit, which includes the Overwatch League (20 city-based teams in Asia/Europe/North America) and Call of Duty offerings.
He’ll handle PR, influencer/celebrity outreach, editorial content and marketing for the producer of global competitive entertainment.
Mazei joins from Reebok, whereas senior director he handled PR, digital content, social and paid media and helped build its newsroom.
His 15-year PR career includes stints at Edelman (consumer senior VP), Ford Motor (storytelling and product communications) and Golin (VP-media director).
Activision Blizzard is based in Los Angeles.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
