Activision Blizzard has named Dan Mazei head of global communications for its Esports unit, which includes the Overwatch League (20 city-based teams in Asia/Europe/North America) and Call of Duty offerings.
He’ll handle PR, influencer/celebrity outreach, editorial content and marketing for the producer of global competitive entertainment.
Mazei joins from Reebok, whereas senior director he handled PR, digital content, social and paid media and helped build its newsroom.
His 15-year PR career includes stints at Edelman (consumer senior VP), Ford Motor (storytelling and product communications) and Golin (VP-media director).
Activision Blizzard is based in Los Angeles.