Rick Murray, who has led National PR’s Toronto operations for the past five years, is moving to Shift Communications, where he will be managing partner.
Shift is part of Avenir Global, which also owns National.
Before coming to National, Murray was president, Midwest region at Edelman. He previously served as president of Edelman Digital and was executive vice president, diversified services at the firm. From 1996 to 2001, Murray was executive VP at Golin’s CrossMedia unit.
In his new post, he will continue to support many of the network’s Canadian clients from Shift’s Boston office, including TELUS, Keurig Dr. Pepper, Deloitte and FIGR.
“Rick has helped transform our business in Toronto, and been a real champion of greater integration and collaboration across our network,” said Jean-Pierre Vasseur, President & CEO of Avenir Global. “Shift is one of Avenir Global’s crown jewels and core to our U.S. growth strategy, and we’re delighted to have Rick’s passion and drive at the agency’s helm.”