W2O will promote the International AIDS Society’s AIDS 2020 conference slated for the PR firm’s home city of San Francisco and neighboring Oakland.
The July 6-10 event will mark the return of the IAS conference to the Bay Area after a 30-year hiatus and be the first time two cities co-host the world’s largest gathering of medical experts and activists on HIV and AIDS
Themed “Resilience,” the program will include more than 20 pre-conferences, satellite sessions, a global village and exhibition area.
In providing regional communications support for AIDS 2020, W2O will apply its analytics savvy to media relations, content strategy and social media.
It also will create an image-based PR campaign to celebrate resilience of people who embody the strength of the HIV community.