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W2O will promote the International AIDS Society’s AIDS 2020 conference slated for the PR firm’s home city of San Francisco and neighboring Oakland.
The July 6-10 event will mark the return of the IAS conference to the Bay Area after a 30-year hiatus and be the first time two cities co-host the world’s largest gathering of medical experts and activists on HIV and AIDS
Themed “Resilience,” the program will include more than 20 pre-conferences, satellite sessions, a global village and exhibition area.
In providing regional communications support for AIDS 2020, W2O will apply its analytics savvy to media relations, content strategy and social media.
It also will create an image-based PR campaign to celebrate resilience of people who embody the strength of the HIV community.
Jeffrey Sturchio is joining Finn Partners’ health policy and impact group as senior advisor to counsel clients on the issues shaping global health and innovation access.
A breakthrough is not successful merely because it works. It succeeds when people and health systems can actually use it.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
