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| Lucie Harper |
W2O has appointed Lucie Harper and Kate Hawker as global practice leaders in its London office. Harper comes to W2O from Weber Shandwick, where she led the UK health practice for the past 15 years. She previously held positions at Ogilvy Healthworld, Burson-Marsteller and Penny Ryder Publicity.Hawker has served as managing director of the health team at Edelman and chaired Burson-Marsteller’s EMEA health practice. Harper and Hawker will lead communications teams supporting W2O’s key global clients and work with the firm’s EMEA President Annalise Coady to expand and evolve the firm’s business in that region.
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| Rachael Sansom |
Red Havas has appointed Rachael Sansom managing director of its London office. The agency has also named Natasha Carroll global head of content, based in London, and Mark Campbell senior VP, global clients and business director, based in New York. Sansom comes to Red Havas from Huntsworth-owned Red Consultancy, where she was managing director: consumer. She was previously managing director of the brand team at MHP/Engine, which she founded. Carroll was most recently vice president of the corporate and consumer division at Red Havas’ sister agency Havas Formula, where she oversaw key accounts, including Jaguar Land Rover and ADP. Campbell was previously head of content and partnerships for Havas Australia.
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| Kimberly Hefling |
GMMB has brought on Kimberly Hefling as a vice president. Hefling joins GMMB from Politico, where she served as senior education writer, focusing on federal and state K-12 and higher education policy. She was previously national education writer for The Associated Press, and has served as an embedded reporter in Iraq and Afghanistan with the 101st Airborne Division. At GMMB, Hefling will be working with foundations, advocacy organizations, and education agencies. “Kimberly’s understanding of complex education policy and practices as well as all of the factors and influences that can impact the education system is a great addition to GMMB’s word,” said GMMB partner Jacquie Lawing Ebert.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
