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REQ has been engaged by DC-based social enterprise and living business school Dog Tag Inc. to raise awareness of the brand as it expands to new markets across the U.S. REQ will partner with Dog Tag Inc. to reposition the brand, from its digital presence to in-store experience. The partnership will include a full brand strategy, a comprehensive and integrated marketing plan to increase awareness and support, and the rollout of a new website to assist Dog Tag in telling their story across platforms and showcasing their unique mission and forward-thinking approach. Dog Tag empowers transitioning service-disabled veterans, military spouses and caregivers to rediscover purpose through a five-month business and entrepreneurship-focused fellowship program. The Dog Tag Bakery in Georgetown, Washington DC provides fellows the opportunity to apply classroom learnings and gain hands-on experience working in a growing small business.
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PAN Communications has been named agency of record for ArmadaHealth, GetWellNetwork and GYANT. For health data science and services company Aramada Health, the agency will focus on guiding it through a rebrand, which includes refreshing their messaging and positioning, building out their social channels, and engaging with key media and influencers to increase awareness. PAN will develop a program for digital consumer health tech company GetWellNetwork that employs content development, media relations and social strategies to support executive thought leadership and help the brand evolve and expand its reach. The agency will work with patient connection and relationship management company GYANT to elevate its brand in the market through strategic earned media and thought leadership initiatives, as well as integrated marketing and content marketing strategies. A key factor that each brand cited for selecting the firm was PAN’s measurement platform, PANoptic.
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Diffusion has been named PR agency of record for Enso Rings, a silicone ring brand that provides an alternative to traditional wedding rings and metal bands. The agency is responsible for all corporate and consumer media relations for the brand, and is tasked with elevating its profile among both industry and consumer media stakeholders. The overall PR program will emphasize the practicality of silicone rings over metal, especially for those with active lifestyles or careers where a metal band may get in the way of their day-to-day tasks. In addition, Diffusion will execute several product launches and oversee an expansive product seeding program with both traditional and new media. Enso Rings CEO Romney Williams said that Diffusion’s “proven track record of working with direct to consumer” was a key factor in its selection.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
