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REQ has been engaged by DC-based social enterprise and living business school Dog Tag Inc. to raise awareness of the brand as it expands to new markets across the U.S. REQ will partner with Dog Tag Inc. to reposition the brand, from its digital presence to in-store experience. The partnership will include a full brand strategy, a comprehensive and integrated marketing plan to increase awareness and support, and the rollout of a new website to assist Dog Tag in telling their story across platforms and showcasing their unique mission and forward-thinking approach. Dog Tag empowers transitioning service-disabled veterans, military spouses and caregivers to rediscover purpose through a five-month business and entrepreneurship-focused fellowship program. The Dog Tag Bakery in Georgetown, Washington DC provides fellows the opportunity to apply classroom learnings and gain hands-on experience working in a growing small business.
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PAN Communications has been named agency of record for ArmadaHealth, GetWellNetwork and GYANT. For health data science and services company Aramada Health, the agency will focus on guiding it through a rebrand, which includes refreshing their messaging and positioning, building out their social channels, and engaging with key media and influencers to increase awareness. PAN will develop a program for digital consumer health tech company GetWellNetwork that employs content development, media relations and social strategies to support executive thought leadership and help the brand evolve and expand its reach. The agency will work with patient connection and relationship management company GYANT to elevate its brand in the market through strategic earned media and thought leadership initiatives, as well as integrated marketing and content marketing strategies. A key factor that each brand cited for selecting the firm was PAN’s measurement platform, PANoptic.
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Diffusion has been named PR agency of record for Enso Rings, a silicone ring brand that provides an alternative to traditional wedding rings and metal bands. The agency is responsible for all corporate and consumer media relations for the brand, and is tasked with elevating its profile among both industry and consumer media stakeholders. The overall PR program will emphasize the practicality of silicone rings over metal, especially for those with active lifestyles or careers where a metal band may get in the way of their day-to-day tasks. In addition, Diffusion will execute several product launches and oversee an expansive product seeding program with both traditional and new media. Enso Rings CEO Romney Williams said that Diffusion’s “proven track record of working with direct to consumer” was a key factor in its selection.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
