REQ has been engaged by DC-based social enterprise and living business school Dog Tag Inc. to raise awareness of the brand as it expands to new markets across the U.S. REQ will partner with Dog Tag Inc. to reposition the brand, from its digital presence to in-store experience. The partnership will include a full brand strategy, a comprehensive and integrated marketing plan to increase awareness and support, and the rollout of a new website to assist Dog Tag in telling their story across platforms and showcasing their unique mission and forward-thinking approach. Dog Tag empowers transitioning service-disabled veterans, military spouses and caregivers to rediscover purpose through a five-month business and entrepreneurship-focused fellowship program. The Dog Tag Bakery in Georgetown, Washington DC provides fellows the opportunity to apply classroom learnings and gain hands-on experience working in a growing small business.
PAN Communications has been named agency of record for ArmadaHealth, GetWellNetwork and GYANT. For health data science and services company Aramada Health, the agency will focus on guiding it through a rebrand, which includes refreshing their messaging and positioning, building out their social channels, and engaging with key media and influencers to increase awareness. PAN will develop a program for digital consumer health tech company GetWellNetwork that employs content development, media relations and social strategies to support executive thought leadership and help the brand evolve and expand its reach. The agency will work with patient connection and relationship management company GYANT to elevate its brand in the market through strategic earned media and thought leadership initiatives, as well as integrated marketing and content marketing strategies. A key factor that each brand cited for selecting the firm was PAN’s measurement platform, PANoptic.
Diffusion has been named PR agency of record for Enso Rings, a silicone ring brand that provides an alternative to traditional wedding rings and metal bands. The agency is responsible for all corporate and consumer media relations for the brand, and is tasked with elevating its profile among both industry and consumer media stakeholders. The overall PR program will emphasize the practicality of silicone rings over metal, especially for those with active lifestyles or careers where a metal band may get in the way of their day-to-day tasks. In addition, Diffusion will execute several product launches and oversee an expansive product seeding program with both traditional and new media. Enso Rings CEO Romney Williams said that Diffusion’s “proven track record of working with direct to consumer” was a key factor in its selection.