Lara Day
Lara Day

Brownstein Hyatt Farber Schreck has established a crisis management unit led by shareholder Mitch Langberg and chief culture & communications officer Lara Day.

Rich Benenson, managing partner, said while the law firm has counseled clients during crisis situations, it made sense to formalize the offering.

“Our clients are increasingly turning to our team because their multidisciplinary skill sets, combined with their deep knowledge of their business, enables us to quickly and effectively triage an issue to create a strategic communications plan to protect their reputations,” Benenson said in a statement.

Prior to joining BHFS, Day was PR supervisor at Pure Brands Communications, working on clients such as BP America, Procter & Gamble, Noble Energy, Los Angeles Philharmonic, Colorado Oil & Gas and Animal Health International.

The crisis team also includes Nadeam Eishami, former chief of staff for House Speaker Nancy Pelosi, and Ken Khachigian, who was chief speechwriter for President Ronald Reagan.