Accounts in Transit: Hall+Co. Hops on Big Gay Bus; MWWPR Handles Lunatix Rebrand; MSSmedia Feasts at G Brand BBQ

Hall+Co. (formerly Ireland+Hall Communications Inc.) has formed a pro bono partnership with philanthropist Kathryn E Langley Hope’s Big Gay Bus initiative. The agency will work with Big Gay Bus to promote their efforts to softly educate the Greater Toronto Area communities on human rights and health, as well as assist the organization with sourcing corporate partnerships. While Langley Hope says that most LGBTQ+ programming has been focused on the downtown core, the Big Gay Bus was designed to speak to a new audience outside of downtown who may not traditionally see such messaging. Langley Hope and Hall+Co. seek to keep the bus in operation as long as it can this year and look to expand next year

MWWPR, has been retained by postseason sports ticket reservation marketplace Lunatix to guide the company's recent rebrand. The agency will lead all marketing communications efforts for Lunatix, including earned media strategy, corporate communications and influencer engagement to drive ticket sales and postseason reservations for the 2019-2020 sports seasons. Part of the initiative is the brand's "Golden Ticket" giveaway, offering fans in cities around the country the chance to win two tickets to every single home postseason game for every team in their market through the 2019-2020 seasons. MWWPR’s sports and entertainment roster also includes the Kentucky Derby, FanDuel and Professional Fighters League.

MSSmedia, a Miami-based media and marketing firm which specializes in government agencies, higher learning institutions, lifestyle and hospitality brands, has been named public relations and communications agency for G Brand BBQ, a family-owned and operated barbeque restaurant in Crawford, GA. The agency will develop and execute a strategic media relations plan for the restaurant, focusing on both regional and national markets. MSS media says that that bringing G Brand BBQ on board as a client is part of the agency’s drive to continue the expansion of its newly launched Communications Division.