Ketchum has named Jeffrey Moran managing director of its consumer packaged goods industry offering. Moran most recently served as vice president of public relations and marketing services Pernod Ricard USA, a longtime Ketchum client. He led a team of specialists with responsibility for media relations, creative services, promotions, trade advocacy, point-of-sale, influencer engagement, entertainment marketing and sponsorship management for Pernod Ricard's brands, including Absolut Vodka, Jameson Irish Whiskey, The Glenlivet and Martell. His previous positions include director of public relations at Mars Snackfood and senior vice president at Porter Novelli. Based in New York, he will be responsible for leading Ketchum's team of CPG specialists across North America.
FARE (Food Allergy Research & Education), the world's largest private funder of food allergy research, has named Steve Danon senior vice president of external affairs. Danon comes to the organization from the National Restaurant Association, where he served as senior vp of public affairs. He previously served as partner and managing director at Hudson Park Group and vice president, strategic communications at DDC. From 2006 to 2013, he was a chief of staff in the United States House of Representatives. In his new post, Danon will manage all external relations for FARE, across digital, social and traditional communication platforms. He will also strategically lead the advocacy efforts for engagement with Congress, the executive branch, regulatory agencies, state and local advocacy organizations and other groups.
Software company Nanotronics has hired Mary Cunney to serve as chief communications cfficer. Cunney joins the company from Ogilvy, where she was a senior vice president. She has also served as director, media relations at Golin and held media relations posts at both MSLGROUP and Edelman. Cunney will report directly to Nanotronics co-founder and CEO Matthew Putnam. Her hire comes as the company announced its plans to open a high-tech manufacturing center at the Brooklyn Navy Yard, which the company says will create 190 jobs.