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GCI Health has formed a partnership with The Mighty, an online health platform with an engaged community of patients, caregivers and healthcare professionals. GCI will analyze findings from a recent survey conducted by The Mighty, with the goal of better understanding the changing needs of people seeking healthcare. The project is part of what GCI is calling “People Centricity,” a new methodology that aims to combine business-based principles of customer centricity with the value-based tenets of patient centricity. CGI Health CEO Wendy Lund said that the new partnership is intended to help the agency “better understand the patient and caregiver mindsets and develop effective strategies the help our clients break through with their stories in an authentic way.
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| Courtney Stack |
Karbo Communications has opened a dedicated creative division. The Karbo Communications Content Studio offers a range of more than 50 creative services, including social media management, branding, writing, design, photography and video production. Among the bundled offerings available to clients are a thought leadership package, events-focused package, and a package designed to support company and product launches. The content studio is led by Courtney Stack, who joined Karbo Com in January as head of content and digital marketing. Stack has produced content for such brands as Airbnb, WIRED, TIBCO, Logitech and ProPublica. Projects include a video highlighting one client’s integral work on “Gemini Man,” a forthcoming film by director Ang Lee and a digital advertising campaign for the patented singing app Harmony Helper.
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Los Angeles-based Star Media PR Group has rebranded as well as augmenting its offerings. The company has added services including media outreach, PR consulting and e-mail, supplementing the press release writing and distribution services it has provided since 2015. It also intends to widen its client base both in Southern California and nationally. Star Media works with such clients as injury attorneys, retailers and restaurants, helping them expand their reach online through backlinks and news listings.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
