Hemsworth Communications has been named PR firm for Kenefick Ranch Vineyards in Calistoga, CA. Hemsworth’s scope-of-work will include creating a comprehensive communications plan to elevate the company’s portfolio and position it as a leading Napa Valley wine producer. The agency will launch targeted strategic campaigns to promote the brand’s positioning throughout top local markets and nationally, and will be responsible for driving awareness around the winery’s future on-site tasting room. In addition, the agency has added The Local Culinary – a “dark kitchen” (i.e., a delivery-only establishment) that houses eight virtual restaurant brands – and Fort Lauderdale’s Press & Grind Cafe to its client roster.


Publicis Groupe agency Team One has added Jacuzzi Brands to its client roster. Team One is tasked with promoting the company through branding and design strategies, advertising, media, marketing and public relations. "Team One came to the table with a deep understanding of what we are looking to achieve across our brands,” said Jacuzzi Brands LLC senior vice president of marketing Ed Sofia. Team One has five North American offices, including its Los Angeles headquarters, Dallas, New York, Chicago and Atlanta. Its clients include Lexus, The Ritz-Carlton Hotel Company, HSBC Premier, Expedia, Warner Bros. Interactive, VISA, Make-a-Wish and the It Gets Better Project.


Strategic Heights Media lands Odyssey Impact and its affiliated production company Transform Films. The agency will manage overall public relations efforts and media strategy for Odyssey and Transform, including the formulation and implementation of media strategy, leveraging partnerships and influencer relationships, and creating awareness around upcoming projects. Odyssey Impact builds and executes social impact campaigns around award-winning documentaries. Transform Films works with directors and producers to create documentaries. SHM has provided media strategy to leading brands including: BET Networks, WEtv, IFC, ASCAP, SmartWater, 20th Century Fox and Comcast Xfinity.


Ink & Roses has been named public relations agency of record for Cannafloria Essentials, a hemp-infused collection of aromatherapy, body and skincare products. The agency will lead the launch of the brand, including traditional media relations and social strategy to drive brand awareness, focusing on the cross-section of beauty and wellness. Founded by Sharon Christie, who has deep experience as a pharmacist, chemist, botanist and aromatherapist, Cannafloria Essentials are the first of what the company says will be a complete range of products that pair Christie’s expertise in sensory sciences with her passion for the benefits of cannabis.