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Hill+Knowlton Strategies has partnered with production company Happy Finish to launch REALITY+, which will work with brands that incorporate extended reality into their communications programs. REALITY+ will provide XR solutions—including virtual reality, augmented reality and 360° video production – as well as communications and behavioral science expertise. In addition to assisting clients with the technical challenges of XR, the new endeavor will offer guidance on data and insights, behavioral science, purpose-led communications, event production, media relations, and content and publishing. REALITY+ is the latest in a number of creative initiatives from H+K. H+K has also recently launched Flight School+, a crisis communications training and simulation tool; Better Impact, a new approach to brand purpose and CSR; and H+K Smarter, a behavioral science unit.
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| Noemi Pollack |
The Pollack PR Marketing Group has created The Noemi Pollack Scholarship, which will annually award a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations at the University of Southern California’s Annenberg School for Communication and Journalism. The first recipient will be awarded in Spring 2020. The scholarship was created in honor of agency CEO and founder Noemi Pollack and to mark the agency’s 35th anniversary in 2020. Recipients of the scholarship will be expected to actively participate in the research and operations of the USC Annenberg Center for Public Relations. Applicants must be an undergraduate student pursuing a major or minor in public relations at USC Annenberg with a 3.0 GPA or above.
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ASTRSK PR has launched its third annual Pro Bono Contest. Applications are now open to early-stage startup founders for the opportunity to receive one year of free public relations services from ASTRSK’s team. To be considered, startups must have at least one female, LGBTQ or minority founder; be “early-stage” (no more than $1.5 million in funding); and be a consumer-facing startup (no B2B startups). Qualifying founders can submit their entries here from Oct. 9-23. Finalists will be announced Oct. 29, with the top five competing in a pitch off on Nov. 12.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
