Victoria Del Rico
Victoria Del Rico

PR and brand building consultancy Relevance International has opened an office in Los Angeles.

The agency’s new West Coast outpost, which sits in the Pacific Design Center on North San Vicente Blvd. between West Hollywood and Beverly Hills, will be led by Victoria Del Rico, who was formerly head of U.S. press relations for Melbourne-based cosmetics brand Aesop. Del Rico now holds the title of Director.

“LA is an undeniable global hub for our luxury, property and hospitality clientele, and the ideal West Coast location that is key to our continued expansion across global time zones,” Relevance International founder and CEO Suzanne Rosnowski told O’Dwyer’s.

New York-based Relevance, which was founded in 2012, specializes in real estate, hospitality, luxury goods and corporate communications. Clients include Concierge Auctions, H8 Hotels, Insignia, Rockefeller Group, Nikki Bisiker Interior Design and The World’s 50 Best Restaurants.

The agency maintains an additional office in London.