 |
| Victoria Del Rico |
PR and brand building consultancy Relevance International has opened an office in Los Angeles.
The agency’s new West Coast outpost, which sits in the Pacific Design Center on North San Vicente Blvd. between West Hollywood and Beverly Hills, will be led by Victoria Del Rico, who was formerly head of U.S. press relations for Melbourne-based cosmetics brand Aesop. Del Rico now holds the title of Director.
“LA is an undeniable global hub for our luxury, property and hospitality clientele, and the ideal West Coast location that is key to our continued expansion across global time zones,” Relevance International founder and CEO Suzanne Rosnowski told O’Dwyer’s.
New York-based Relevance, which was founded in 2012, specializes in real estate, hospitality, luxury goods and corporate communications. Clients include Concierge Auctions, H8 Hotels, Insignia, Rockefeller Group, Nikki Bisiker Interior Design and The World’s 50 Best Restaurants.
The agency maintains an additional office in London.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
