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| Valerie Leary |
North 6th Agency has hired Valerie Leary as director of demand generation. Leary joins N6A from computer software company Moxie, where she served as senior marketing manager. She has also worked as senior manager, demand generation at both information technology company 8x8 and AI-powered conversational platform LivePerson. In addition to supporting N6A clients by amplifying their credibility assets, Leary will move the agency’s Outcome Relations mission forward by driving demand for its services. N6A chief marketing officer Jordan Cohen said that Leary’s status as a “proven SaaS demand generation leader” will help raise the agency’s profile among forward-looking brands.
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| Jerry McKinstry |
Pace University in Westchester County has named Jerry McKinstry director of public affairs. McKinstry comes to Pace from Harrison Edwards PR in Armonk, NY, where he was director of strategic communications. He previously served as former Westchester County Executive Robert P. Astorino's deputy communications director. McKinstry has also worked as a columnist and Editorial Board member for Newsday, as well as an investigative reporter and political correspondent for The Journal News/LoHud.com, a Gannett media division. In his role at Pace, he will manage media relations efforts and work closely with Pace president Marvin Krislov, provost Vanya Quiñones, members of the administration and faculty at Pace University's six schools on media, community relations, and partnerships with businesses and organizations in Westchester County and the region.
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| Jason Stark |
Clarity PR has appointed Jason Stark as its new chief financial officer. Stark comes to the firm from mobile payments and financial services technology company YouTap, where was CFO. He has also held CFO roles at companies in London, Singapore and the US that include Media Business Insights, Danka Business Systems and Motorsport Network. In his new post, Stark will leverage his international expertise and M&A experience to support the agency’s high-growth strategy and long-term ambitions. Clarity has also hired Jacob Whitish, formerly vice consul for the UK.’s Department for International Trade in California, as its first-ever VP of global sales and marketing.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
USAA, which provides insurance, banking and retirement solutions for members of the US and their families, names Chris Curtin as CMO... Hemlo Mining, a Canadian gold producer, appoints Jason Banducci as VP, corporate development & investor relations... rbb Communications promotes four senior executives to SVP. 
LLYC names Federico Isuani AI strategy general director in the Americas, with Jesús Moradillo taking on the same role in Europe... DGA Group brings on Corry Jacobs as a partner. Jacobs comes to DGA from GSK, where she headed up the company’s Corporate Affairs for Business Strategy unit... MAD Global Strategy Group brings on Bridget McAuliffe as SVP in its Ohio office.
Pentagon veteran Tony Johnson, who has more than 30 years of defense and intelligence community experience, has joined Purposeful Advisors in Washington.
