Intermarket, financial PR firm that sold a 51 percent stake to UK's Lansons in February to form an entity with fees in the $17M range, has rebranded as Lansons Intermarket.
The rebrand comes as the firms now operate as a cohesive unit that offer a greater scope of services, according to LI president Martin Mosbacher.
He's eager to provide clients "a seamless package of communications services linking two of the world’s most important centers of finance and media: New York and London.”
Lansons CEO Tony Langham wants to bulk up his business in the US. "We look forward to a greater focus on helping organizations define their purpose and manage their reputation, as well as navigate significant periods of change and transformation,” he said.
LI and Lansons are members of the Global Communications Partners network of PR firms. Mosbacher chairs GCP, while Lansons co-founder/chair Clare Parsons chairs Public Relations Organisations (PROI) Worldwide.