BackBay Communications has been chosen as agency of record for strategic human capital advisory firm 29Bison. BackBay founder and CEO Bill Haynes says the agency’s remit is to raise awareness of how 29Bison “can help companies, private equity and venture capital firms, as well as other acquirers, mitigate transaction risk and capitalize on opportunities.” 29Bison provides clients with human capital due diligence, value optimization and pre- and post-transaction services. BackBay focuses on working with private equity, venture capital, family office, wealth management, impact investing and financial technology clients as well as service providers to these industries.
Lou Hammond Group has added the New Jersey Division of Travel & Tourism Development to its client roster, providing public relations, digital marketing and positioning services for the organization. LHG will work to support New Jersey’s profile as a world-class, four-season destination, focusing on such features as the state’s parks, beach resorts, skiing, tax-free shopping, historic sites and museums. The agency has also won business from clients, including Manhattan’s Fifth Avenue Business Improvement District, South Carolina’s Cherokee Plantation and the Kimpton Key West.
Uproar PR has been named agency of record for WHILL, which makes intelligent personal electric vehicles, as it partners with personal transportation solutions company Scootaround. Uproar will promote brand awareness for the companies through ongoing media relations and social media efforts, highlighting how the companies have joined together to offer mobility as a service (MaaS) model for assistive devices worldwide. WHILL previously worked with Uproar to help it garner coverage for the Consumer Technology Association’s Consumer Electronics Show in 2017, securing news stories in publications such as Engadget and TechCrunch. As the company’s PR partner, Uproar will continue to target national media for WHILL along with top-tier mobility trade and technology publications.
Global Results Communications has added The Internet of Things Consortium, a business development association for the Internet of Things (IoT) ecosystem, to its client roster. GRC will support the launch of IoTC NEXT: The Connected Future Summit, which will take place on Nov. 12 in New York City. The summit is to include panelists and keynote speakers from companies including Google, Avis Budget, WIRED, Arm ADT, New York Times, Bose, McKinsey & Company and Vivint, among others, who will discuss ideas that address future trends and challenges across smart cities, the connected home and ageing in place, the future of mobility, wearables, autonomous vehicles and retail innovation.