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BackBay Communications has been chosen as agency of record for strategic human capital advisory firm 29Bison. BackBay founder and CEO Bill Haynes says the agency’s remit is to raise awareness of how 29Bison “can help companies, private equity and venture capital firms, as well as other acquirers, mitigate transaction risk and capitalize on opportunities.” 29Bison provides clients with human capital due diligence, value optimization and pre- and post-transaction services. BackBay focuses on working with private equity, venture capital, family office, wealth management, impact investing and financial technology clients as well as service providers to these industries.
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Lou Hammond Group has added the New Jersey Division of Travel & Tourism Development to its client roster, providing public relations, digital marketing and positioning services for the organization. LHG will work to support New Jersey’s profile as a world-class, four-season destination, focusing on such features as the state’s parks, beach resorts, skiing, tax-free shopping, historic sites and museums. The agency has also won business from clients, including Manhattan’s Fifth Avenue Business Improvement District, South Carolina’s Cherokee Plantation and the Kimpton Key West.
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Uproar PR has been named agency of record for WHILL, which makes intelligent personal electric vehicles, as it partners with personal transportation solutions company Scootaround. Uproar will promote brand awareness for the companies through ongoing media relations and social media efforts, highlighting how the companies have joined together to offer mobility as a service (MaaS) model for assistive devices worldwide. WHILL previously worked with Uproar to help it garner coverage for the Consumer Technology Association’s Consumer Electronics Show in 2017, securing news stories in publications such as Engadget and TechCrunch. As the company’s PR partner, Uproar will continue to target national media for WHILL along with top-tier mobility trade and technology publications.
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Global Results Communications has added The Internet of Things Consortium, a business development association for the Internet of Things (IoT) ecosystem, to its client roster. GRC will support the launch of IoTC NEXT: The Connected Future Summit, which will take place on Nov. 12 in New York City. The summit is to include panelists and keynote speakers from companies including Google, Avis Budget, WIRED, Arm ADT, New York Times, Bose, McKinsey & Company and Vivint, among others, who will discuss ideas that address future trends and challenges across smart cities, the connected home and ageing in place, the future of mobility, wearables, autonomous vehicles and retail innovation.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
