Marino has added DKMS – an international nonprofit dedicated to fighting blood cancers – to its portfolio of nonprofit accounts. The agency will develop and execute a media relations and awareness campaign for the U.S. office as it looks to recruit more bone marrow/stem cell donors. “Nonprofits are often faced with the challenge of differentiating themselves in what can be a very competitive space, and we are prepared to elevate our client’s national profile, bring awareness to their cause and educate potential donors through a robust earned media campaign,” said Marino president John F. Marino. DKMS, which was founded 28 years ago in Germany by Dr. Peter Harf when he lost his wife to leukemia, has registered more than 9.3 million potential donors. The U.S. office was started in 2004.
Laura Davidson Public Relations has been named public relations agency of record for Curated Touring, a company specializing in art and cultural trips. The company offers tours for small groups of no more than 14 people to locations in France, Italy and the UK, such as the Vatican and Sistine Chapel in Rome, the Musée d’Orsay in Paris, and the Unterlinden Museum in France’s Alsace region. It recently released its 2020 tour lineup. LDPR’s roster of travel clients also includes Abercrombie & Kent, DuVine Cycling & Adventure Co., Marriott’s Convention & Resort Network and VisitScotland.
Agency Ten22, a healthcare public relations and digital marketing services company, is working with ClearBalance, a provider of patient financing programs to U.S. hospitals and health systems. Agency Ten22 performs a range of services to increase exposure for the company’s patient financing solutions, and says it has exceeded six-month benchmarks as regards content strategy, thought leadership, public relations, social media and speakers bureau services. The agency has secured media placements for ClearBalance in such outlets as HIMSS Media, HealthLeaders, HFMA and Becker’s.