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| Stephanie Smith |
Stephanie Smith, who was global client and business development officer at MSL, has landed at Invariant to spearhead the government affairs/PA shop's push into strategic communications.
At the Publicis Groupe unit, Smith also served as global account lead for the agency's Netflix business, which included overseeing its work on the streaming platform’s simultaneous launch in over 130 countries.
Before joining MSL in 2004, Smith was a producer at ABC News, working on such programs as Good Morning America, Nightline and World News Tonight with Peter Jennings.
Invariant CEO & founder Heather Podesta says that moving into strategic communications is a “natural extension” of the firm’s work, which includes providing strategic advice to companies, trade associations, non-profits, and individuals.
“Increasingly, our clients are seeking fresh thinking for communicating corporate positions and priorities,” Podesta said. “I have great confidence in Stephanie’s ability to lead and grow this offering.”
Omnicom CEO John Wren is merging Golin and Ketchum as part of the consolidation following the takeover of Interpublic. Porter Novelli is to be folded into FleishmanHillard.
Paradox Public Relations is lining up support for Ukrainian artists via a partnership with Art Shield, a nonprofit that preserves art in conflict zones.
InnoVision Marketing Group, a San Diego-based agency, is named AOR for the inaugural Native American Heritage Festival.
Personal reflections on the challenges of expanding a successful PR agency into new markets.
Coyne Public Relations will handle the opening of the Stonewall National Monument Visitor Center in Manhattan’s Greenwich Village in a partnership with Pride Live.
