Stephanie Smith, who was global client and business development officer at MSL, has landed at Invariant to spearhead the government affairs/PA shop's push into strategic communications.
At the Publicis Groupe unit, Smith also served as global account lead for the agency's Netflix business, which included overseeing its work on the streaming platform’s simultaneous launch in over 130 countries.
Before joining MSL in 2004, Smith was a producer at ABC News, working on such programs as Good Morning America, Nightline and World News Tonight with Peter Jennings.
Invariant CEO & founder Heather Podesta says that moving into strategic communications is a “natural extension” of the firm’s work, which includes providing strategic advice to companies, trade associations, non-profits, and individuals.
“Increasingly, our clients are seeking fresh thinking for communicating corporate positions and priorities,” Podesta said. “I have great confidence in Stephanie’s ability to lead and grow this offering.”