Kyle Farnham
Kyle Farnham

Kyle Farnham, who led Porter Novelli's New York and Chicago outposts, has joined Finn Partners as its first consumer practice chief.

Peter Finn considers the consumer group, which has annual fees of $12M, a major growth market for the independent firm.

The addition of a senior talent like Farnham signals the shop's confidence in future opportunities in the consumer space, according to Finn.

Prior to Porter Novelli, Farnham led BCW’s US consumer marketing practice, which included Bank of America, Hormel, Sony, Purina, IKEA and King’s Hawaiian. He also was responsible for the WPP unit's integrated marketing communications team, handling creative, digital marketing, social media, events, channel planning and analytics.

Farnham joined BCW from MSL, where he spent 16 years, including a 10-year stint as managing director in Atlanta, which serviced clients such as Home Depot, VF Corporation, Comcast, Siemens, UPS, Abbott Laboratories and Waste Management.

The recruitment of Farnham follows Finn Partners' year ago acquisition of Missy Farren & Associates, consumer lifestyle specialist, and less than a year after the deal to acquire CatchOn, Hong Kong, Shanghai shop focused on the travel, lifestyle and wellness sectors.