Craig Berman, who was VP-global communications at Amazon, has joined AI-powered conversational platform LivePerson, Inc. as senior vice president, global communications.
At Amazon, where he worked from 2004 until 2018, Berman most recently led PRfor Amazon Entertainment. He previously advised Amazon CEO Jeff Bezos on corporate and crisis communications, led consumer PR for Amazon’s retail business — including the launches of the Kindle, Fire, and Alexa products — and oversaw communications for Amazon’s fulfillment network.
Before coming to Amazon, Berman was a senior vice president at MWWPR. He has also run and advised congressional and legislative campaigns. Berman began his career working for John Kasich when he represented Michigan’s 12th District in the House of Representatives.
At Live Person, he will lead the company’s internal and external communications strategy.
"Craig Berman ran one of the world’s leading tech communications shops, and now here at LivePerson, he’ll drive our communications strategy as we usher in the era of conversational commerce,” said LivePerson founder and CEO Robert LoCascio.