Pat Summitt
Pat Summitt

Trevelino/Keller has been engaged by the Pat Summitt Leadership Group to increase and drive its brand awareness. Trevelino/Keller will lead creative and public relations efforts intended to align with the organization’s focus on serving the public as the source and resource for championship lessons, education and inspiration. Summitt, who coached the University of Tennessee Lady Vols from 1974 to 2012, retired with what was at the time the most wins in college basketball history – 1,098 games. “Pat Summitt was an incredible person who became an inspiration for countless women in the world of sports,” said Pat Summitt Leadership Group co-founder and president Kim Blumenthal. “With the help of Trevelino/Keller, we hope to substantially amplify our efforts to honor her significant legacy.”

CIIE

iMARS Communications will arrange the participation of Russian exporters at the China International Import Expo 2019, which runs from Nov. 5-10 in Shanghai. The agency will provide promotional, communication and media support to Russian companies participating in the event, as well as assisting in the development of exhibition and business programs. CIIE 2019 will feature exhibitions from such countries as France, Australia, Israel, South Korea, India and the United Arab Emirates. Last year, iMARS signed an agreement to cooperate with the China International Public Relations Association, and the agency has arranged the participation of Russian companies and entities of the Russian Federation in more than 20 exhibitions and business events in China.

Sound Royalties

French|West|Vaughan has been signed up to provide national PR support for Sound Royalties, a specialty finance firm serving creative talent in the music industry. With headquarters in West Palm Beach, Fla., and staff in Nashville and Los Angeles, Sound Royalties extends funding to songwriters, producers and performers based on their royalty income—without taking ownership of a client’s copyrights. It represents a range of music professionals that includes Lil Wayne and Pitbull. FWV’s roster of clients and projects in music and entertainment includes Eastwind Marketing Group (Salt-N-Pepa, Naughty by Nature), the Buddy Holly Educational Foundation and Wrangler’s sponsorship of the Academy of Country Music.

Roc Capital

Marino has added Eden, Roc Capital and Volley Automation to its portfolio of real estate accounts. Marino has been engaged to raise the profile of each company. Eden is a workplace management platform that connects offices with vendors for such services as cleaning, handyman work, plumbing and movers. Roc Capital is a lender and platform catering to small and middle-market real estate investors. Volley Automation is launching a line of autonomous robotic parking garages to developers, with the first set to be unveiled in San Francisco in early November.