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| Pat Summitt |
Trevelino/Keller has been engaged by the Pat Summitt Leadership Group to increase and drive its brand awareness. Trevelino/Keller will lead creative and public relations efforts intended to align with the organization’s focus on serving the public as the source and resource for championship lessons, education and inspiration. Summitt, who coached the University of Tennessee Lady Vols from 1974 to 2012, retired with what was at the time the most wins in college basketball history – 1,098 games. “Pat Summitt was an incredible person who became an inspiration for countless women in the world of sports,” said Pat Summitt Leadership Group co-founder and president Kim Blumenthal. “With the help of Trevelino/Keller, we hope to substantially amplify our efforts to honor her significant legacy.”
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iMARS Communications will arrange the participation of Russian exporters at the China International Import Expo 2019, which runs from Nov. 5-10 in Shanghai. The agency will provide promotional, communication and media support to Russian companies participating in the event, as well as assisting in the development of exhibition and business programs. CIIE 2019 will feature exhibitions from such countries as France, Australia, Israel, South Korea, India and the United Arab Emirates. Last year, iMARS signed an agreement to cooperate with the China International Public Relations Association, and the agency has arranged the participation of Russian companies and entities of the Russian Federation in more than 20 exhibitions and business events in China.
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French|West|Vaughan has been signed up to provide national PR support for Sound Royalties, a specialty finance firm serving creative talent in the music industry. With headquarters in West Palm Beach, Fla., and staff in Nashville and Los Angeles, Sound Royalties extends funding to songwriters, producers and performers based on their royalty income—without taking ownership of a client’s copyrights. It represents a range of music professionals that includes Lil Wayne and Pitbull. FWV’s roster of clients and projects in music and entertainment includes Eastwind Marketing Group (Salt-N-Pepa, Naughty by Nature), the Buddy Holly Educational Foundation and Wrangler’s sponsorship of the Academy of Country Music.
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Marino has added Eden, Roc Capital and Volley Automation to its portfolio of real estate accounts. Marino has been engaged to raise the profile of each company. Eden is a workplace management platform that connects offices with vendors for such services as cleaning, handyman work, plumbing and movers. Roc Capital is a lender and platform catering to small and middle-market real estate investors. Volley Automation is launching a line of autonomous robotic parking garages to developers, with the first set to be unveiled in San Francisco in early November.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
