Virgin Galactic

Sard Verbinnen & Co. handled investor relations for today’s New York Stock Exchange “lift-off” of Richard Branson’s Virgin Galactic Holdings as it became the first publicly held space tourism company.

The stock opened at $12.34.

The company says it has reservations for more than 600 people from 60 nations who have forked over deposits of $80M and represent potential revenue topping $120M.

Founded by Branson in 2004, VGH trades under the SPCE symbol.

FTI Consulting handles media for VGH.