Craig Greiwe has been named chief strategy & transformation officer at Rogers & Cowan/PMK, the agency formed by the merger of Rogers & Cowan and PMK*BNC.
Greiwe has been with Rogers & Cowan since 2016, serving as senior vice president and head of digital, content marketing. He was previously managing principal at Windsor McKenna, which was folded into R & C Digital.
In his new role, Greiwe will oversee Rogers & Cowan/PMK’s research & insights and strategy & transformation practice groups. He will also manage Greenhouse, the agency’s in-house collaborative incubator of practice groups, which includes digital, social, creative, and content marketing.
His senior staff will include Senior Vice President of Strategic Insights and Analytics Michael Fein, Vice President of Strategy and Transformation Courtney Allen and Greenhouse senior director Tara Schroetter.
Interpublic owns Rogers & Cowan/PMK.