Lars Petersson
Lars Petersson

Lars Petersson, a 36-year veteran of IKEA who most recently was US president after management posts in Sweden, Italy and Japan, has joined APCO Worldwide’s international advisory council.

Assuming the US job in 2015, Petersson launched a series of diversity and inclusion programs and expanded parental benefits that earned CSR kudos for the world’s largest furniture retailer.

He also unveiled an organization for growth (O4G) restructuring program in October 2017 that triggered sharp negative feedback from staffers.

Via an internal video in December 2017, Petersson apologized for the way that he implemented O4G and devised a plan to boost morale.

He stepped down as US president in March and left his consultant post in August.

Margery Kraus, APCO founder/executive chairman, expects clients to benefit from Petersson’s track record of “entering and navigating new and challenging markets around the world, and steering through difficult business environments as well as complex bureaucracy.”