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Interpublic shops Weber Shandwick, Golin and The Axis Agency, have won PR AOR duties for Covered California, which is the Golden State’s health insurance marketplace.
They will work in tandem with IW Group and Lagrant Communications on external communications.
The goal of the three-year contract worth $7.5M is to raise Covered California’s external visibility by boosting awareness of healthcare coverage options, promoting enrollment and coverage retention and highlighting the program’s exchange model.
Peter Lee, executive director of Covered California, said he’s eager to work “with our new experienced, multi-disciplinary team at IPG to build on a strong communications foundation and make sure we convey important information to the public in the years ahead.”
Weber Shandwick, working with Golin and Axis teams, will lead the account from Los Angeles with support staffers in Sacramento, San Francisco and Washington, D.C.
Ogilvy is the incumbent on the Covered California business.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
