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Spectrum Science Communications has unveiled new branding, which includes an updated logo, website and positioning. As part of the changes, the agency has launched what it calls the Spectrumtific Method, a proprietary methodology that the agency says is intended to help clients connect with audiences by identifying the “unique human truth” that drives behavior change. This becomes the foundation for delivering channel-agnostic, intermedia executions that move audiences in the desired direction. The new branding is meant “to reflect the company’s evolution and current position in the marketplace,” according to Spectrum owner and CEO Jonathan Wilson.
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Ditto PR has opened its first overseas office in London. It will be led by Steven Melfi, who previously was managing director in Ditto’s Brooklyn headquarters. The London office will oversee Ditto’s pre-existing portfolio of international clients, serving as both a gateway for companies looking to penetrate U.S. markets and as a hub for those seeking more global awareness. The opening coincides with the launch of Ditto's advisory and consulting practice. Ditto was founded in 2012 by former AP reporter and Bush administration spokesman Trey Ditto.
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Hill+Knowlton Strategies Portugal has opened a content studio, which will offer production capabilities in a wide variety of aspects and formats. The team, based in Lisbon, will be part of H+K’s global content Studios network, a networked group of creative + design studios located across H+K with more than 100 consultants working from São Paulo, Oslo, Madrid, London, New York, Dubai and Shanghai. The Studio will be led by Ana Castro Rego, who comes to H+K from 9 Communications, where she was director of planning and strategy.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
