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W2O has acquired ISO.Health, a London-based scientific and medical communications firm, in the aftermath of the October addition of Philadelphia–headquartered Arcus Medica.
Founded by Suzanne Jacobs, Oli Burnham and Isabel Gibson—veterans of London's Nyxeon healthcare PR firm, ISO offers messaging, strategy, stakeholder mapping, opinion leader, event management and publications services to pharmaceuticals, biotech and life sciences clients.
Jim Weiss, founder/CEO of W2O, said ISO is "exceptionally capable at translating often highly complex data into insightful, effective language with relevant media that reaches and resonates with multiple stakeholders across geographies."
The ISO deal cements W2O's focus on placing science at the epicenter of its marketing platform, he added.
ISO will be rebranded as W2O iso.
W2O is O'Dwyer's No. 1 ranked healthcare PR firm with fees of $168M in 2018.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
