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Sard Verbinnen is handling David’s Bridal Inc. as it irons out a recapitalization plan to avoid another round of bankruptcy.
The Conshohocken, PA-based firm, which declared Chapter 11 a year ago, receives a $55M cash infusion and reworks $276M in debt under the restructuring to enable it to execute a “compelling transformation strategy that is centered around our customer,” CEO Jim Marchum said in a statement.
He’s eager to change the “David Bridal’s experience by modernizing our branding and marketing, investing in tools and platforms to support brides during the entire wedding process, and enhancing the customer experience in stores and online.”
David’s Bridal, which sells about 25 percent of bridal dresses in the US, operates more than 300 stores in the US, Canada and the UK.
SVB’s John Christiansen and David Millar handle David’s Bridal.
QVC Group is using Joele Frank for strategic communications as the TV home shopping pioneer declares Chapter 11.
Publicis Groupe reported 4.5 percent Q1 organic growth in net revenues to $4.1B despite the volatile macro environment.
PondelWilkinson, the Los Angeles-based IR and strategic communications shop, has expanded to the East Coast by adding Anreder & Company veterans following the retirement of principal Steven Anreder.
Teneo represents American Ocean Minerals Corp as its merges with NASDAQ-listed Odyssey Marine Exploration to create a $1B deep-sea critical minerals research and mining platform that is under US-control.
Kekst CNC represents Cleveland-based Everstream as the business-only fiber network receives bankruptcy court approval for the sale of almost all of its operations to Bluebird Fiber for $385M.
