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MMGY NJF has notched the Travel Texas account in a competitive pitch to promote the Lone Star State's "Let's Texas" marketing campaign.
The office of governor Greg Abbott issued an RFP in July for a PR firm to help Texas move beyond its "cowboy image" by promoting "all the state has to offer including its beaches, hiking trails, historical attractions, exciting cities and five-star restaurants."
“MMGY NJF is a well-respected agency with a deep bench of experience in the travel space,” said Brad Smyth, Travel Texas tourism director. “We look forward to working with them to showcase the many wonderful experiences Texas has to offer.”
MMGY NJF, which has offices in New York, Miami, Kansas City and Los Angeles, will open an Austin office to support the Travel Texas account.
Total direct travel spending topped $80B in Texas last year, generating $7.5B in state/local taxes and supporting 1.2M jobs.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
Sports tourism has become a major player on the travel landscape. The industry needs to keep its eye on the ball to make sure its effect extends past game time.
Reporters are becoming more transparent about the stories they are covering, which gives travel publicists a new way to contribute to the media conversation.
