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MMGY NJF has notched the Travel Texas account in a competitive pitch to promote the Lone Star State's "Let's Texas" marketing campaign.
The office of governor Greg Abbott issued an RFP in July for a PR firm to help Texas move beyond its "cowboy image" by promoting "all the state has to offer including its beaches, hiking trails, historical attractions, exciting cities and five-star restaurants."
“MMGY NJF is a well-respected agency with a deep bench of experience in the travel space,” said Brad Smyth, Travel Texas tourism director. “We look forward to working with them to showcase the many wonderful experiences Texas has to offer.”
MMGY NJF, which has offices in New York, Miami, Kansas City and Los Angeles, will open an Austin office to support the Travel Texas account.
Total direct travel spending topped $80B in Texas last year, generating $7.5B in state/local taxes and supporting 1.2M jobs.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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