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Seven Letter has launched Seven Letter Labs, a digital communications offering resulting from its acquisition of digital strategy firm Tessio Labs. Tessio Labs founders John Corrigan and Michael Treon will lead Seven Letter Labs, which will deliver digital strategies for clients. “Seven Letter Labs leverages the combined experience and insights of our senior digital practitioners to deliver the latest tools, state-of-the-art technologies, measurable results and actionable insights for our clients,” said Seven Letter Founding Partner Erik Smith. The launch of Seven Letter Labs follows last year’s merger of Blue Engine Message & Media and JDA Frontline to form Seven Letter.
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| The ribbon cutting for HCB Health's Parsippany, NJ office. |
HCB Health has opened an office in Parsippany, NJ, joining its existing locations in Austin, TX and Chicago. The office will work to attract local high-caliber talent and provide dedicated local resources to HCB's new East Coast-based clients. It will be led by SVP group account supervisor Lee Randolph and SVP multichannel delivery Mark Davis. HCB expects the office’s 10-person staff to grow to a dozen by the end of 2019 and to 25 by the end of 2020. The businesses the new office serves add to HCB's roster of clients in the CNS/neuroscience, oncology, and rare disease spaces.
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Watertown, MA-based healthcare agency Greenough Brand Storytellers and Cambridge, UK-based life B2B science specialists kdm communications announced they’re sharing best practices and systems in an effort to better serve clients who seek to expand their marketing activities across global markets. Together, the two independent agencies have more than 50 staffers (including 15 scientists), offering expertise in scientific writing, video production, globally managed product launches and multilingual thought leadership campaigns. “This partnership enables us to further refine communications at the geographic level to create deeper, more meaningful connections with audiences,” Greenough Brand Storytellers EVP and GM Scott Bauman told O’Dwyer’s.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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