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Seven Letter has launched Seven Letter Labs, a digital communications offering resulting from its acquisition of digital strategy firm Tessio Labs. Tessio Labs founders John Corrigan and Michael Treon will lead Seven Letter Labs, which will deliver digital strategies for clients. “Seven Letter Labs leverages the combined experience and insights of our senior digital practitioners to deliver the latest tools, state-of-the-art technologies, measurable results and actionable insights for our clients,” said Seven Letter Founding Partner Erik Smith. The launch of Seven Letter Labs follows last year’s merger of Blue Engine Message & Media and JDA Frontline to form Seven Letter.
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| The ribbon cutting for HCB Health's Parsippany, NJ office. |
HCB Health has opened an office in Parsippany, NJ, joining its existing locations in Austin, TX and Chicago. The office will work to attract local high-caliber talent and provide dedicated local resources to HCB's new East Coast-based clients. It will be led by SVP group account supervisor Lee Randolph and SVP multichannel delivery Mark Davis. HCB expects the office’s 10-person staff to grow to a dozen by the end of 2019 and to 25 by the end of 2020. The businesses the new office serves add to HCB's roster of clients in the CNS/neuroscience, oncology, and rare disease spaces.
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Watertown, MA-based healthcare agency Greenough Brand Storytellers and Cambridge, UK-based life B2B science specialists kdm communications announced they’re sharing best practices and systems in an effort to better serve clients who seek to expand their marketing activities across global markets. Together, the two independent agencies have more than 50 staffers (including 15 scientists), offering expertise in scientific writing, video production, globally managed product launches and multilingual thought leadership campaigns. “This partnership enables us to further refine communications at the geographic level to create deeper, more meaningful connections with audiences,” Greenough Brand Storytellers EVP and GM Scott Bauman told O’Dwyer’s.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
