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160over90, the creative agency that is part of Endeavor, has been named agency of record for Aura, which offers identity protection services to the consumer market. The agency is working with Aura on media relations, entertainment PR, influencer marketing, corporate communications, thought leadership and partnerships. 160over90 will be involved in such projects as Aura’s “Digital Halo” consumer campaign for 2020, which includes a new product launch. The core account team is comprised of seven people split between the New York and Los Angeles 160over90 offices. Aura was previously with Ketchum.
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Matter Communications has been named the agency for UniFocus, a company that provides workforce management and financial management tools to companies in the hospitality, service, retail and healthcare industries. Matter will implement a program featuring media relations, awards, events and content to promote the company’s solutions and establish it as an industry leader. The agency will also leverage speaking opportunities, awards and events to amplify UniFocus CEO Mark Heymann’s thought leadership, promoting him as a key source for commentary in national business publications.
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SHIFT Communications’ healthcare practice has signed an agency of record agreement with Aiforia, a cloud-based platform that increases the speed and accuracy of analyzing images for researchers and healthcare professionals. Based in Helsinki, Finland, Airforia is rapidly expanding in the U.S. market. The agency’s B2B practice has entered a new partnership with Claroty, an industrial cybersecurity firm which recently launched several enhancements to Continuous Threat Detection, an operational technology security solution that enables enterprises to discover and monitor their Internet of Things devices and provides customers with greater network visibility. It will also be working with Self, a fintech startup geared toward building credit for those who are new to credit or might not have access to traditional financial products.
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
