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160over90, the creative agency that is part of Endeavor, has been named agency of record for Aura, which offers identity protection services to the consumer market. The agency is working with Aura on media relations, entertainment PR, influencer marketing, corporate communications, thought leadership and partnerships. 160over90 will be involved in such projects as Aura’s “Digital Halo” consumer campaign for 2020, which includes a new product launch. The core account team is comprised of seven people split between the New York and Los Angeles 160over90 offices. Aura was previously with Ketchum.
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Matter Communications has been named the agency for UniFocus, a company that provides workforce management and financial management tools to companies in the hospitality, service, retail and healthcare industries. Matter will implement a program featuring media relations, awards, events and content to promote the company’s solutions and establish it as an industry leader. The agency will also leverage speaking opportunities, awards and events to amplify UniFocus CEO Mark Heymann’s thought leadership, promoting him as a key source for commentary in national business publications.
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SHIFT Communications’ healthcare practice has signed an agency of record agreement with Aiforia, a cloud-based platform that increases the speed and accuracy of analyzing images for researchers and healthcare professionals. Based in Helsinki, Finland, Airforia is rapidly expanding in the U.S. market. The agency’s B2B practice has entered a new partnership with Claroty, an industrial cybersecurity firm which recently launched several enhancements to Continuous Threat Detection, an operational technology security solution that enables enterprises to discover and monitor their Internet of Things devices and provides customers with greater network visibility. It will also be working with Self, a fintech startup geared toward building credit for those who are new to credit or might not have access to traditional financial products.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
