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160over90, the creative agency that is part of Endeavor, has been named agency of record for Aura, which offers identity protection services to the consumer market. The agency is working with Aura on media relations, entertainment PR, influencer marketing, corporate communications, thought leadership and partnerships. 160over90 will be involved in such projects as Aura’s “Digital Halo” consumer campaign for 2020, which includes a new product launch. The core account team is comprised of seven people split between the New York and Los Angeles 160over90 offices. Aura was previously with Ketchum.
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Matter Communications has been named the agency for UniFocus, a company that provides workforce management and financial management tools to companies in the hospitality, service, retail and healthcare industries. Matter will implement a program featuring media relations, awards, events and content to promote the company’s solutions and establish it as an industry leader. The agency will also leverage speaking opportunities, awards and events to amplify UniFocus CEO Mark Heymann’s thought leadership, promoting him as a key source for commentary in national business publications.
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SHIFT Communications’ healthcare practice has signed an agency of record agreement with Aiforia, a cloud-based platform that increases the speed and accuracy of analyzing images for researchers and healthcare professionals. Based in Helsinki, Finland, Airforia is rapidly expanding in the U.S. market. The agency’s B2B practice has entered a new partnership with Claroty, an industrial cybersecurity firm which recently launched several enhancements to Continuous Threat Detection, an operational technology security solution that enables enterprises to discover and monitor their Internet of Things devices and provides customers with greater network visibility. It will also be working with Self, a fintech startup geared toward building credit for those who are new to credit or might not have access to traditional financial products.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
