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| Kevin Davidson |
Zeno Group has hired Kevin Davidson as executive VP in charge of its healthcare business in New York and Washington.
He is former senior VP at Cohn & Wolfe, director at WCG and veteran of Edelman and Ogilvy PR. Most recently, Davidson was health business director at RXMOSAIC, handling PR for pharma and biotech clients.
Byron Calamese, managing director of Zeno NYC and DC, called Davidson a creative force in healthcare communications with a track record of brand-building and nurturing talent.
Zeno chalked up $12.3M in 2018 healthcare billings, making it the No. 8 ranked firm in O’Dwyer’s healthcare category.
It is part of Daniel J. Edelman Holdings.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
