Rubenstein PR has picked up Burrelles, which was founded in 1888 as a press clipping bureau, to promote its transformation into cutting-edge technology, custom publishing, social media monitoring and analytics powerhouse.
Earlier this year, the company rebranded from BurellesLuce, a moniker it adopted in 2003 following the merger of Burrelles Information Services and Luce Press Clippings.
Rubenstein PR will promote how the legacy data services company is evolving via enhanced product offerings and custom reporting services via partnerships with leading research firms.
It also will highlight Burrelles' unique position of applying human insights to automated extrapolations from media data to ensure accuracy and quality of service.
Richard Rubenstein is eager to help Burrelles build customer loyalty and establish key points of differentiation from the competition. "The choice to bring a revered company like Burrelles to our client roster was an obvious one, and we look forward to a long and successful partnership," he said.