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BackBay Communications picks up IMPACT Community Capital, which has originated over $1 billion of investments in affordable housing and helped finance more than 45,000 affordable multifamily housing units in the U.S. BackBay will work to promote IMPACT as a platform for institutional investors seeking investments targeting current income, risk-adjusted returns and impact focused on the U.N.’s Sustainable Development Goals. Other impact-oriented clients that BackBay has worked with include Athena Capital Advisors, Big Path Capital, LeapFrog Investments and Economist Events, for which BackBay provides support for the Climate Risk Summit in London and Investing for Impact Conference in New York.
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SourceCode Communications lands Accedian, a Montreal-based company that develops network communication and application monitoring software and hardware. SourceCode’s scope of work includes thought leadership and executive positioning, as well as media and analyst relations. The relationship officially kicked off in July, with the agency focusing on defining the brand’s new messaging. Accedian works with such customers as T-Mobile, Thomson Reuters and Cox Communications to assure their digital infrastructure. It joins the roster of SourceCode’s enterprise practice, which includes voice security company Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics.
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CGPR adds ECOS Paints, an eco-friendly paint, stain and varnish manufacturer, to its client roster. The agency will work with ECOS to establish brand and product awareness through traditional public relations campaigns as well as influencer collaborations, creative project highlights and activations. ECOS says its products are free from chemicals that can cause a number of physical symptoms such as headaches, nausea and chemical sensitivity flareups. (To see a video of ECOS Paints inventor Ian West actually downing a spoonful of his product, click here.) CGPR’s client roster includes such brands as Canada Goose, Helly Hansen, Patagonia and Sebago.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
