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BackBay Communications picks up IMPACT Community Capital, which has originated over $1 billion of investments in affordable housing and helped finance more than 45,000 affordable multifamily housing units in the U.S. BackBay will work to promote IMPACT as a platform for institutional investors seeking investments targeting current income, risk-adjusted returns and impact focused on the U.N.’s Sustainable Development Goals. Other impact-oriented clients that BackBay has worked with include Athena Capital Advisors, Big Path Capital, LeapFrog Investments and Economist Events, for which BackBay provides support for the Climate Risk Summit in London and Investing for Impact Conference in New York.
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SourceCode Communications lands Accedian, a Montreal-based company that develops network communication and application monitoring software and hardware. SourceCode’s scope of work includes thought leadership and executive positioning, as well as media and analyst relations. The relationship officially kicked off in July, with the agency focusing on defining the brand’s new messaging. Accedian works with such customers as T-Mobile, Thomson Reuters and Cox Communications to assure their digital infrastructure. It joins the roster of SourceCode’s enterprise practice, which includes voice security company Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics.
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CGPR adds ECOS Paints, an eco-friendly paint, stain and varnish manufacturer, to its client roster. The agency will work with ECOS to establish brand and product awareness through traditional public relations campaigns as well as influencer collaborations, creative project highlights and activations. ECOS says its products are free from chemicals that can cause a number of physical symptoms such as headaches, nausea and chemical sensitivity flareups. (To see a video of ECOS Paints inventor Ian West actually downing a spoonful of his product, click here.) CGPR’s client roster includes such brands as Canada Goose, Helly Hansen, Patagonia and Sebago.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
