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BackBay Communications picks up IMPACT Community Capital, which has originated over $1 billion of investments in affordable housing and helped finance more than 45,000 affordable multifamily housing units in the U.S. BackBay will work to promote IMPACT as a platform for institutional investors seeking investments targeting current income, risk-adjusted returns and impact focused on the U.N.’s Sustainable Development Goals. Other impact-oriented clients that BackBay has worked with include Athena Capital Advisors, Big Path Capital, LeapFrog Investments and Economist Events, for which BackBay provides support for the Climate Risk Summit in London and Investing for Impact Conference in New York.
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SourceCode Communications lands Accedian, a Montreal-based company that develops network communication and application monitoring software and hardware. SourceCode’s scope of work includes thought leadership and executive positioning, as well as media and analyst relations. The relationship officially kicked off in July, with the agency focusing on defining the brand’s new messaging. Accedian works with such customers as T-Mobile, Thomson Reuters and Cox Communications to assure their digital infrastructure. It joins the roster of SourceCode’s enterprise practice, which includes voice security company Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics.
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CGPR adds ECOS Paints, an eco-friendly paint, stain and varnish manufacturer, to its client roster. The agency will work with ECOS to establish brand and product awareness through traditional public relations campaigns as well as influencer collaborations, creative project highlights and activations. ECOS says its products are free from chemicals that can cause a number of physical symptoms such as headaches, nausea and chemical sensitivity flareups. (To see a video of ECOS Paints inventor Ian West actually downing a spoonful of his product, click here.) CGPR’s client roster includes such brands as Canada Goose, Helly Hansen, Patagonia and Sebago.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
