Edelman is handling New Belgium Brewing’s acquisition by Japan’s Kirin Holding Co. Ltd.
Based in Fort Collins, CO, NBB markets Fat Tire Amber Ale, Voodoo Ranger, Mural Agua Fresca Cerveza and La Folie Sour Brown Ale,
The Brewers Assn. ranks NBB as the nation’s No. 4 craft brewer, trailing Yuengling, Boston Beer and Sierra Nevada.
NBB co-founder Kim Jordan admits that losing the employee-owned status may be viewed as a drawback, but the deal will result in a nearly $190M windfall to current and former staffers enrolled in the Employee Stock Ownership Plan.
“We will have helped a significant number of people realize the upside of having equity in something, being part of the American dream,” noted Jordan.
NBB will become part of Kirin’s Lion Little World Beverages, collection of craft beers.
Edelman’s Lauren Scott and Allison McLarty represent Lion.