 |
GCI Health has partnered with health information source HealthyWomen and Prevention magazine on a survey examining the rising amount of stress among women. The survey was conducted by #BeHealthiHer, which was launched by GCI Health and HealthyWomen in 2017. Close to two-thirds of the women surveyed (65 percent) said that they suffer from symptoms of stress daily, with 40 percent of them experiencing those symptoms multiple times a day. The study’s findings, which are being revealed on the Nov. 20 episode of ABC’s Tamron Hall Show, are also featured in the December issue of Prevention. In addition, GCI Health, HealthyWomen and Prevention are working together to provide resources aimed at helping women eliminate many of the common stress triggers in their daily lives.
 |
AMP3 Public Relations is launching its Impact division, which will specialize in publicity work for sustainable and/or philanthropic brands in the fashion, lifestyle and beauty space. The agency has already worked with such clients as sustainable and biodegradable fiber Tencel and natural skincare brand Derma E on such efforts as partnering with nonprofits on give-back initiatives, or strengthening their ethical and eco capabilities from the supply chain to the end user. AMP3 has also signed on as the first PR agency to partner with the Conscious Fashion Campaign, a global initiative intended to unite the fashion industry behind the goal of meeting the United Nations’ Sustainable Development Goals.
 |
Vested Ventures, the investment group operated by integrated communications firm Vested, is investing in U-Nest, an app that helps parents put money into a tax-free savings account for their children’s future tuition. U-Nest is also backed by the UCLA Anderson Venture Accelerator, a business development group. The round of investment in which Vested Ventures is participating will go toward building an app for Android (it is currently only available for iPhone). Vested Ventures CEO Eric Hazard says that the investment “closely aligns with Vested Ventures’ commitment to financial literacy and wellness.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
