LaVoieHealthScience has been named investor relations and corporate communications agency of record for TFF Pharmaceuticals, a clinical-stage biopharmaceutical company that develops and commercializes drug products based on its patented Thin Film Freezing technology platform, which it says can signiﬁcantly improve the solubility and absorption of poorly water-soluble drugs. LHS will work with the company to develop investor and media awareness as it prepares to introduce its first two compounds into human clinical trials. “LHS stood out with its understanding of our technology and value proposition across targeted channels and audiences, its team of high-touch senior communicators, and its proprietary approach to creating targeted messaging mapped to stakeholders as the foundation of a strategic IR and communications program,” said TFF Pharmaceuticals president and CEO Glenn Mattes.
Fish Consulting is now partnering with Franworth, a franchise-focused growth equity firm that specializes in mentoring and supporting emerging and mature franchisors. Fish will help the firm deepen its visibility and partnerships as well as driving awareness of its portfolio of brands, which includes The Lash Lounge, Cityrow, Live Well, Madison Reed Color Bar and Title Boxing Club. The agency will also provide strategic counseling in support of Franworth’s business-to-business public relations and marketing activities. Based in Fort Lauderdale, FL, with operations in Dallas, Washington, D.C. and London, Fish has a client roster that includes Dunkin’, Neighborly, Denny’s and Primrose Schools.
MMGY Global is working with the Colorado Tourism Office as it shifts the focus of its “Come To Life” tourism marketing campaign. MMGY is shaping CTO’s strategy and media plan based on a combination of the office’s first-party data, purchased information and insights into thousands of Colorado travelers captured by subsidiary DK Shifflet, a tourism research company. The goal of the campaign is to target what CTO says are the most likely travelers to increased their spending across the state—dubbed the “range roamers,” “movers & shakers” and “accomplished adventurers.” MMGY is servicing its work for the account from a new office in Denver’s River North neighborhood.