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| Endre Holen |
McKinsey and Company senior partner Endre Holen, who led the firm’s global technology, media, and telecommunications practice, has joined executive coaching and advisory services company The Miles Group/TMG as managing director.
Holen had been with McKinsey since 1990, advising corporate leadership teams through large cost, revenue, portfolio and performance transformations. His experience encompasses areas ranging from product strategy development, and engineering to sales and marketing to the broader strategy around growth.
At TMG, he will work with clients around the world and across industries, including technology and telecom.
Stephen Miles, CEO of TMG, said that Holen “brings tremendous experience working with top talent and a passion for helping executives make themselves and their companies better.”
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
