The University of North Carolina at Greensboro wants to hire a North Carolina-based strategic PR and marketing firm to help its in-house communications team to "energetically drive a significant increase in positive media coverage."

Founded in 1891, UNCG prides itself as being a "learner-centered public research university."

The College of Arts and Sciences and seven professional schools offer more than 125 areas of study and 80-plus graduate programs with 180 advanced degrees.

UNCG, the largest state school in the Piedmont Triad, has more than 20,000 students, 3,000 faculty/staff, 27 academic buildings and 30 residence halls spread across 250 acres.

It contributes more than $1B to the area's economy.

The desired communications partner will earn national, state, regional and local coverage about the university's reputation, brand, leadership, students, alumni, faculty, research, grants, awards, external funding and athletic achievements.

Proposals are due Dec. 19. Send via USPS, Fedex or UPS the original, signed response; two photocopies and one un-redacted copy on a PC formatted flash drive to:

Request for Proposal: 69-1151
University of North Carolina at Greensboro
Purchasing Department
Attn: Richard R. Fleming, C.P.M.
840 Neal Street, Suite 203, Room B Greensboro, NC 27403

Download RFP (PDF)