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| Deborah Hayden |
Finsbury has brought on Deborah Hayden as managing director in its Tokyo office. Hayden joins Finsbury from Edelman Japan, where she led financial, M&A and capital markets communications. She was previously managing partner at Kreab Gavin Anderson. Hayden also serves as vice-chair of the American Chamber of Commerce in Japan’s alternative investment and women in business committees. Finsbury vice-chairman Michael Gross said that Hayden’s “deep local market experience and proven ability to manage complex cross-border communications challenges would be invaluable assets as we continue to build our Japan business.”
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| Melissa Schumer |
Rogers & Cowan/PMK has named Melissa Schumer president, digital entertainment, technology and gaming. Schumer was previously an executive vice president. Her elevation is part of a wave of executive promotions in the agency’s brand marketing division, which is led by Shirley Hughes. Cary Kwok will now work with Schumer as executive VP, digital entertainment, technology and gaming. Also, taking on executive VP roles are Beth Andrews (lifestyle), Meilani Weiss (brand integration and content partnerships) and Genesa Garbarino (brand strategy and thought leadership). Roger & Cowan/PMK was formed by the July merger of Rogers & Cowan and PMK•BNC,
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| Scarlett Moss |
Southwestern University, the oldest institution of higher learning in Texas, has hired Scarlett Moss as chief marketing and communications officer and vice president for integrated communications, effective Jan. 6. Moss joins Southwestern from Swire Coca-Cola, USA, which sells and distributes Coca-Cola and other beverages across 13 states. At the company, she headed public relations and government affairs and helped build the company’s corporate communications team and capabilities. Previously, she was vice president of state and local government affairs for Coca-Cola North America. Moss has also been a vice president at Edelman has worked at APCO Worldwide. Overseeing the University’s communications staff, she will work to enhance Southwestern’s overall national and international reputation.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
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