Sloane & Co. is handling eBay’s $4B deal to sell StubHub to viagogo, the Geneva-based global online ticket platform for sports and entertainment events.


Eric Baker, viagogo founder/CEO, co-founded StubHub while in business school but left the company before eBay bought it for $310M in 2007.

“It has long been my wish to unite the two companies. I am so proud of how StubHub has grown over the years and excited about the possibilities for our shared future," said Baker in a statement.

The deal will offer buyers a wider choice of tickets for buyers and more potential customers for sellers, according to Baker, who called the transaction a “win-win for fans - more choice and better pricing."

eBay has been restructuring its operations under interim CEO Scott Schenkel.

StubHub president Sukhinder Singh Cassidy said joining viagogo will drive expansion, and innovation, while creating a more competitive offering for fans worldwide.

The deal is expected to close by the end of the Q1 2020.

Sloane & Co.’s Whit Clay, Dan Zacchei and Mike Boccio represent eBay. Mercury’s George Tucker handles viagogo from the UK.

Mark Penn’s MDC Partners owns Sloane. Omnicom owns Mercury.