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| Tyler Pennock |
GCI Health has named Tyler Pennock senior vice president of digital & integrated marketing. Also brought on as senior vice presidents are Kalyn Fesemyer and Judi Kennedy. Pennock comes to GCI from Zeno Group, where he served as SVP, digital health. He was previously a senior vice president of digital health at Edelman, and has held executive positions at BCW, Ruder Finn and Weber Shandwick. At GCI, Pennock will focus on expanding the agency’s integrated marketing capabilities and helping clients engage consumers and professionals across multiple touchpoints. Fesemyer, an expert in marketing to women, joins GCI from Edelman, where she spent 13 years, most recently as senior vice president, brand marketing. At Edelman, she worked with such clients as Kimberly-Clark, Pfizer and the American Heart Association. Kenney was previously a principal as 13th Street Consulting, and has worked at GYMR Public Relations, Ketchum and Chandler Chicco Agency. Accounts she has managed include PhRMA and Johnson & Johnson.
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| Callie Canfield |
David's Bridal has promoted Callie Canfield to the newly created role of vice president, marketing and communications. Canfield has been with the company since 2015, most recently as senior director of global marketing communications. She was previously director of marketing and communication at Anthropologie Weddings and has worked in public relations positions with Athleta, Gap and Gucci. In her new position, Canfield will be responsible for overseeing the strategy, planning and implementation of David's Bridal's global marketing and communication initiatives including: digital and brand marketing, social media strategy, influencer marketing, brand partnerships, public relations, corporate communications and events.
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| David Atlas |
Customer and brand insights platform Zignal Labs has named David Atlas chief marketing officer. Atlas previously managed Collective Gain, a marketing consulting practice. He has also served as CMO of computer software company Persado, and senior vice president of marketing at StrongView (now Selligent). At Zignal, he will oversee demand generation, product marketing and corporate marketing, as well as working to optimize the company’s overall efforts. Zignal CEO and co-founder Adam Beaugh noted Atlas’s “experience applying proprietary AI and machine learning to real-time social, traditional and broadcast media.”
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
Ballard Partners has hired Bernice Glenn Kissinger, who has focused on military and national security issues across the Indo-Pacific region, as partner and head of its new Honolulu office.
PAN appoints Zareen Fidlon as head of AI innovation, expanding her current role as SVP of integrated marketing... Alison Brod Marketing & Communications hires Ariel Moses as an SVP on its lifestyle team... Stratacomm names Kara Frank SVP and has appointed her to the firm’s executive leadership team... Nickerson promotes Alyssa Jewell to associate director, PR & communications, and Olivia Leese to associate director, design & brand.
