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| Tyler Pennock |
GCI Health has named Tyler Pennock senior vice president of digital & integrated marketing. Also brought on as senior vice presidents are Kalyn Fesemyer and Judi Kennedy. Pennock comes to GCI from Zeno Group, where he served as SVP, digital health. He was previously a senior vice president of digital health at Edelman, and has held executive positions at BCW, Ruder Finn and Weber Shandwick. At GCI, Pennock will focus on expanding the agency’s integrated marketing capabilities and helping clients engage consumers and professionals across multiple touchpoints. Fesemyer, an expert in marketing to women, joins GCI from Edelman, where she spent 13 years, most recently as senior vice president, brand marketing. At Edelman, she worked with such clients as Kimberly-Clark, Pfizer and the American Heart Association. Kenney was previously a principal as 13th Street Consulting, and has worked at GYMR Public Relations, Ketchum and Chandler Chicco Agency. Accounts she has managed include PhRMA and Johnson & Johnson.
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| Callie Canfield |
David's Bridal has promoted Callie Canfield to the newly created role of vice president, marketing and communications. Canfield has been with the company since 2015, most recently as senior director of global marketing communications. She was previously director of marketing and communication at Anthropologie Weddings and has worked in public relations positions with Athleta, Gap and Gucci. In her new position, Canfield will be responsible for overseeing the strategy, planning and implementation of David's Bridal's global marketing and communication initiatives including: digital and brand marketing, social media strategy, influencer marketing, brand partnerships, public relations, corporate communications and events.
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| David Atlas |
Customer and brand insights platform Zignal Labs has named David Atlas chief marketing officer. Atlas previously managed Collective Gain, a marketing consulting practice. He has also served as CMO of computer software company Persado, and senior vice president of marketing at StrongView (now Selligent). At Zignal, he will oversee demand generation, product marketing and corporate marketing, as well as working to optimize the company’s overall efforts. Zignal CEO and co-founder Adam Beaugh noted Atlas’s “experience applying proprietary AI and machine learning to real-time social, traditional and broadcast media.”
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20. 
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
Global Strategy Group names Claudio Taratuta as an EVP of the L@B, its in-house creative and media agency. Taratuta joins GSG from Praytell, where he was a founding team member... ROKK Solutions appoints Kris Havens as EVP of intel and insights. Havens was most recently a partner at Penta Group... Cliff House Maine brings on William Courtney Lowe as chief business development and brand strategist. Lowe joins Cliff House Maine from Chatham Bars Inn on Cape Cod, where he was VP of marketing & business development. 
