GCI Health has named Tyler Pennock senior vice president of digital & integrated marketing. Also brought on as senior vice presidents are Kalyn Fesemyer and Judi Kennedy. Pennock comes to GCI from Zeno Group, where he served as SVP, digital health. He was previously a senior vice president of digital health at Edelman, and has held executive positions at BCW, Ruder Finn and Weber Shandwick. At GCI, Pennock will focus on expanding the agency’s integrated marketing capabilities and helping clients engage consumers and professionals across multiple touchpoints. Fesemyer, an expert in marketing to women, joins GCI from Edelman, where she spent 13 years, most recently as senior vice president, brand marketing. At Edelman, she worked with such clients as Kimberly-Clark, Pfizer and the American Heart Association. Kenney was previously a principal as 13th Street Consulting, and has worked at GYMR Public Relations, Ketchum and Chandler Chicco Agency. Accounts she has managed include PhRMA and Johnson & Johnson.
David's Bridal has promoted Callie Canfield to the newly created role of vice president, marketing and communications. Canfield has been with the company since 2015, most recently as senior director of global marketing communications. She was previously director of marketing and communication at Anthropologie Weddings and has worked in public relations positions with Athleta, Gap and Gucci. In her new position, Canfield will be responsible for overseeing the strategy, planning and implementation of David's Bridal's global marketing and communication initiatives including: digital and brand marketing, social media strategy, influencer marketing, brand partnerships, public relations, corporate communications and events.
Customer and brand insights platform Zignal Labs has named David Atlas chief marketing officer. Atlas previously managed Collective Gain, a marketing consulting practice. He has also served as CMO of computer software company Persado, and senior vice president of marketing at StrongView (now Selligent). At Zignal, he will oversee demand generation, product marketing and corporate marketing, as well as working to optimize the company’s overall efforts. Zignal CEO and co-founder Adam Beaugh noted Atlas’s “experience applying proprietary AI and machine learning to real-time social, traditional and broadcast media.”