 |
Babbit Bodner has added Tailgate Guys and The Hub to its roster of clients in the hospitality industry. The Atlanta shop will be handling media relations and influencer identification and engagement for both clients. Tailgate Guys is a turnkey tailgating service with over 50 collegiate and professional partnerships. It provides reserved tailgate locations, tents, tables, chairs, coolers, flat-screen TVs and food and beverage offerings as well as day-of-tailgate bellhops. The Hub, a family-friendly food hall and music venue located on Highway 30 on the Florida panhandle, also offers such curated programming as college football game day events, concerts, outdoor movies and DJ dance parties.
 |
The Brandman Agency has added Cathay Pacific Airways to its roster of luxury travel and lifestyle clients. The agency is tasked with elevating Cathay Pacific’s profile amongst consumer and business travelers in North America, as well as raising awareness of the airline’s leadership in sustainability initiatives and developing content for the airline’s new brand campaign, Move Beyond. Cathay Pacific operates over 100 weekly nonstop flights from ten North American cities (Boston, Chicago, Los Angeles, Newark, New York, San Francisco, Seattle, Toronto, Vancouver, and Washington, DC) to Hong Kong and beyond.
 |
The Pollack PR Marketing Group has been retained by Advanced Symbolics, Inc., a Canada-based artificial intelligence-driven market research company, to raise awareness for the company’s AI based-market research in the U.S. ASI’s patented AI, named “Polly,” uses publicly available online information to create representative samples of any population or target audiences. It is typically tasked with scenario testing, message testing, topic discovery, ad tracking, sales forecasting and brand health. “ASI chose The Pollack PR Marketing Group because of its existing strong ties to media companies that need insightful data immediately,” said ASI chief executive officer Erin Kelly.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
