Babbit Bodner has added Tailgate Guys and The Hub to its roster of clients in the hospitality industry. The Atlanta shop will be handling media relations and influencer identification and engagement for both clients. Tailgate Guys is a turnkey tailgating service with over 50 collegiate and professional partnerships. It provides reserved tailgate locations, tents, tables, chairs, coolers, flat-screen TVs and food and beverage offerings as well as day-of-tailgate bellhops. The Hub, a family-friendly food hall and music venue located on Highway 30 on the Florida panhandle, also offers such curated programming as college football game day events, concerts, outdoor movies and DJ dance parties.
The Brandman Agency has added Cathay Pacific Airways to its roster of luxury travel and lifestyle clients. The agency is tasked with elevating Cathay Pacific’s profile amongst consumer and business travelers in North America, as well as raising awareness of the airline’s leadership in sustainability initiatives and developing content for the airline’s new brand campaign, Move Beyond. Cathay Pacific operates over 100 weekly nonstop flights from ten North American cities (Boston, Chicago, Los Angeles, Newark, New York, San Francisco, Seattle, Toronto, Vancouver, and Washington, DC) to Hong Kong and beyond.
The Pollack PR Marketing Group has been retained by Advanced Symbolics, Inc., a Canada-based artificial intelligence-driven market research company, to raise awareness for the company’s AI based-market research in the U.S. ASI’s patented AI, named “Polly,” uses publicly available online information to create representative samples of any population or target audiences. It is typically tasked with scenario testing, message testing, topic discovery, ad tracking, sales forecasting and brand health. “ASI chose The Pollack PR Marketing Group because of its existing strong ties to media companies that need insightful data immediately,” said ASI chief executive officer Erin Kelly.