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Babbit Bodner has added Tailgate Guys and The Hub to its roster of clients in the hospitality industry. The Atlanta shop will be handling media relations and influencer identification and engagement for both clients. Tailgate Guys is a turnkey tailgating service with over 50 collegiate and professional partnerships. It provides reserved tailgate locations, tents, tables, chairs, coolers, flat-screen TVs and food and beverage offerings as well as day-of-tailgate bellhops. The Hub, a family-friendly food hall and music venue located on Highway 30 on the Florida panhandle, also offers such curated programming as college football game day events, concerts, outdoor movies and DJ dance parties.
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The Brandman Agency has added Cathay Pacific Airways to its roster of luxury travel and lifestyle clients. The agency is tasked with elevating Cathay Pacific’s profile amongst consumer and business travelers in North America, as well as raising awareness of the airline’s leadership in sustainability initiatives and developing content for the airline’s new brand campaign, Move Beyond. Cathay Pacific operates over 100 weekly nonstop flights from ten North American cities (Boston, Chicago, Los Angeles, Newark, New York, San Francisco, Seattle, Toronto, Vancouver, and Washington, DC) to Hong Kong and beyond.
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The Pollack PR Marketing Group has been retained by Advanced Symbolics, Inc., a Canada-based artificial intelligence-driven market research company, to raise awareness for the company’s AI based-market research in the U.S. ASI’s patented AI, named “Polly,” uses publicly available online information to create representative samples of any population or target audiences. It is typically tasked with scenario testing, message testing, topic discovery, ad tracking, sales forecasting and brand health. “ASI chose The Pollack PR Marketing Group because of its existing strong ties to media companies that need insightful data immediately,” said ASI chief executive officer Erin Kelly.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
