London’s Instinctif Partners is handling Froneri’s $4B acquisition of Nestle USA’s ice cream business to power its foray into the $10B American market.
Created in 2016 with the merger of some of Nestle’s European ice cream business with R&R Ice Cream plc owned by French private equity firm PAI partners, Froneri is now acquiring brands such as Häagen-Dazs, Dreyer’s, Skinny Cow, Edy’s, Nestle Ice Cream, Outshine and Drumstick.
“We’re delighted to be bringing such well-loved US brands into the Froneri family,” said CEO Ibrahim Najafi in a statement. He promised to “continue to invest, innovate and develop the business further.”
Instinctif’s Victoria Cross, Floyd Jebson, Guy Scarborough and Matthew Smallwood are working the deal.