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| Rachel Gilley |
London's Clarity has acquired Dynamo, a consumer tech PR agency that specializes in representing disruptive challenger brands. Dynamo’s team, concentrated in London but with staff in San Francisco, will be absorbed into Clarity’s offices. Clarity UK managing director Rachel Gilley will lead the UK business, with Dynamo co-founders Paul Cockerton and Peter Bowles moving into global roles: chief product officer and chief creative officer respectively. Dynamo’s clients, including Improbable, Nextdoor and SurveyMonkey, will join Clarity’s roster of such brands as Neos, ChargePoint and Hired. The deal follows November’s investment in Clarity by The Brewery, the independent network of companies linked to communications agency freuds.
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Israel's Propel has launched a media database of what it says is a million journalists and influencers, as part of its public relations management platform. The new tool will let users write a pitch in Gmail or Outlook, generate a media list of relevant contacts, and send personalized emails to each recipient without having to leave their email screen. The company says the offering will provide such data as influencers’ historical pitch engagement by topic, optimal days/times to pitch and effectiveness tips. Headquartered in Tel Aviv, Propel was founded by Cutler PR founder Zach Cutler and engineer David Cohen. Cutler PR was acquired by Kite Hill PR in January 2018.
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dovetail solutions, a PR, branding, crisis management and public affairs firm based in Denver, has acquired Sacramento-based Modamedia/SMG. “California has always been in our plans for further expansion,” said CEO and founder of dovetail solutions Andy Boian. Modamedia Communications and SMG Sacramento founder/president Jennifer Bulotti will lead the combined firm’s business development and client relations initiatives as dovetail’s new president. Modamedia works with companies in the high tech, financial services, land use, luxury and entertainment industries, representing such clients as Fifth Era, Microsoft, Kinetic Homes/Sierra de Montserrat, the Sacramento Economic Forum, Allworth Financial and talent at BRAVO TV Network.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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