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| Rachel Gilley |
London's Clarity has acquired Dynamo, a consumer tech PR agency that specializes in representing disruptive challenger brands. Dynamo’s team, concentrated in London but with staff in San Francisco, will be absorbed into Clarity’s offices. Clarity UK managing director Rachel Gilley will lead the UK business, with Dynamo co-founders Paul Cockerton and Peter Bowles moving into global roles: chief product officer and chief creative officer respectively. Dynamo’s clients, including Improbable, Nextdoor and SurveyMonkey, will join Clarity’s roster of such brands as Neos, ChargePoint and Hired. The deal follows November’s investment in Clarity by The Brewery, the independent network of companies linked to communications agency freuds.
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Israel's Propel has launched a media database of what it says is a million journalists and influencers, as part of its public relations management platform. The new tool will let users write a pitch in Gmail or Outlook, generate a media list of relevant contacts, and send personalized emails to each recipient without having to leave their email screen. The company says the offering will provide such data as influencers’ historical pitch engagement by topic, optimal days/times to pitch and effectiveness tips. Headquartered in Tel Aviv, Propel was founded by Cutler PR founder Zach Cutler and engineer David Cohen. Cutler PR was acquired by Kite Hill PR in January 2018.
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dovetail solutions, a PR, branding, crisis management and public affairs firm based in Denver, has acquired Sacramento-based Modamedia/SMG. “California has always been in our plans for further expansion,” said CEO and founder of dovetail solutions Andy Boian. Modamedia Communications and SMG Sacramento founder/president Jennifer Bulotti will lead the combined firm’s business development and client relations initiatives as dovetail’s new president. Modamedia works with companies in the high tech, financial services, land use, luxury and entertainment industries, representing such clients as Fifth Era, Microsoft, Kinetic Homes/Sierra de Montserrat, the Sacramento Economic Forum, Allworth Financial and talent at BRAVO TV Network.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
